McNEIL STRATEGY GROUP Let’s Talk →

STRATEGY   MEDIA   ANALYTICS   GROWTH

Sharper Strategy.Smarter Investment.Real Growth.

We help agencies, brands, and mission-driven organizations turn complexity into clearer strategy, stronger media performance, and measurable growth.

Let’s Talk → Explore Capabilities
BRANDS
AGENCIES
GOVERNMENT
GROWTH
PEOPLE
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Marketing &
Growth Strategy

Go-to-market, audience strategy, and scalable growth.

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Media &
Investment Strategy

Smarter media. Higher returns. Measurable impact.

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Analytics, Measurement
& Insights

From data to decisions.

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Executive &
Fractional Advisory

Senior expertise when it matters most.

WHO WE SERVE

Different Organizations.
A Common Goal:
Meaningful Growth.

From global agencies to ambitious brands to mission-driven organizations, we bring strategic clarity, data-driven insights, and hands-on leadership to drive measurable results.

Darryl McNeil, founder of McNeil Strategy GroupFOUNDER-LED
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Agencies

Independent and holding-company agencies needing strategy, media, analytics, pitch support, or transformation.

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Marketing analytics dashboard
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Brands & Marketing Organizations

CMOs and leadership teams looking to drive growth, improve media effectiveness, and modernize marketing.

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Public-sector and civic organizations
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Mission-Driven & Public-Sector Organizations

Government, economic development, transit, nonprofits and civic organizations seeking strategy, communications and measurable impact.

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OUR CAPABILITIES

Strategy. Data.
Media. Impact.

View all capabilities →
♞

Marketing & Growth Strategy

  • Brand & audience strategy
  • Go-to-market planning
  • Channel strategy
  • Growth playbooks
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Media & Investment Strategy

  • SEM (Core Growth)
  • Paid Social
  • Programmatic / Display
  • Affiliate / Partner / Aggregator ecosystems
  • Dynamic capital allocation
  • Portfolio-based modeling & scenario planning
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Data Infrastructure & Analytics

  • Data Clean Rooms (LiveRamp / Snowflake)
  • Business Intelligence (Power BI / Tableau)
  • CRM / CDP Architecture (Salesforce)
  • Modern Analytics (GA4)
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Measurement & Optimization

  • Marketing-Mix Modeling (MMM)
  • Multi-Touch Attribution (MTA)
  • Incrementality Testing
  • Funnel optimization & A/B testing
  • Landing-page conversion
  • Lead quality & fraud prevention
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Executive & Fractional Advisory

  • Senior-level strategic support
  • 40+ person organization leadership
  • Cross-functional KPI governance
  • Vendor-free scaling
  • Margin / ROI optimization
  • Due diligence & transformation

OUR APPROACH

A Clearer Path to
Lasting Impact.

01

Discover

Uncover opportunities.

02

Analyze

Turn data into insights.

03

Align

Bring stakeholders together.

04

Deliver

Create measurable growth.

FEATURED INSIGHTS

Ideas for What’s Next.

Practical perspectives on marketing, media, analytics, leadership and growth.

MEDIA

Smarter Media Investment in a More Complex World

ANALYTICS

From Data to Decisions: Making Analytics Work Harder for Growth

LEADERSHIP

What Agencies and Brands Need Now: Senior Partners Who Can Execute

FOUNDER-LED

Senior thinking.
Hands-on execution.

McNeil Strategy Group is built around direct access to experienced leadership across strategy, media, analytics, measurement, and transformation. No layers for the sake of layers. Just sharper thinking, clear recommendations, and work that moves.

McNEILSTRATEGY GROUP

Let’s Build What’s Next.

Strategy. Media. Analytics. Growth.

Let’s Talk →